The need for new terms should not be underestimated. New words continuously enter lexicon to describe new concepts. Conversely, obsolete words fall out of use as they lose their significance.
There is an intricate relationship between language and economy. Both phenomena undergo incessant changes over time and while language acts as a marker of business development, reflecting back the industry as it changes, vocabulary appears as a primary indicator of this transformation. Arguably, the language itself accounts for the great progress of scientific, technological and social change as a result of the instantaneous transmission together with the rapid translation of the words.The demand for innovation in the fields of
techniques, products, skills and trends requires the creation of new words to denote latest occurrences in the world of business.