The Failure of Bing's Language Translation Tool

I am delighted to introduce a new guest post. This time it's from Emily Matthews who is currently applying to masters degree programs across the U.S., and loves to read about new research into health care, gender issues, and literature. She lives and writes in Seattle, Washington.

A unique marketing tip: why is it worth corresponding with your client in their mother tongue?

In our globalised market, it comes as no surprise when two companies from different countries enter into a business deal or a long-term collaboration. Numerous international corporations and companies invest or enter into foreign markets offering their products or services. Social media facilitate international transactions by allowing businesses to develop networks of contacts, to interact with them and maintain business relationships. In this business model, correspondence plays a crucial part and needs to be conducted in the most effective and business-friendly way.