Does Localisation Make Sense?

International trade has never been easier and more accessible than today. Technology, infrastructure and global opportunities efficiently facilitate trading across the countries and even distant continents. The temptation to expand to foreign markets and the potential growth resulting from reaching new customers encourage the companies to eventually make the move.

When deciding to export to a different country, it would seem a natural choice to leave the website, marketing materials and product information in English since the language has always been recognised as the language of the Internet and business for that matter.

Translation rates and charges – what you are paying for

When you request a translation quote, you are given a price you probably do not understand. You also want to know why translators ask you about the number of words in your document, why the type of file matters and why some translators ask for a minimum charge.

Let us then take a closer look at what you are paying for when it comes to translation.

                                                What’s in a price?

It would seem obvious that when requesting a translation service you are paying strictly for the act of translating your document into another language. This is not always the case.