From big brands to small companies - those who market and
sell their products to ethnic minorities are the winners. With a spending power
of £300 billion ethnic communities are a
"hidden audience" you do not want to ignore.
Last month I attended a very informative and eye-opening
seminar run by GottaBe! marketing agency that promoted ethnic marketing as an
effective method to drive sales. Tomasz Dyl from GottaBe! explained what "hidden
audience" is and why it is worth
reaching out to them.
